Real estate business includes all of the land and anything permanently attached to

it, such as buildings or houses. It also includes natural resources and improvements

on the land like waterways and lakes, roads and railways. Many people get involved

in the real estate business by buying and selling properties or leasing them to

others. The industry also encompasses other services and professionals, such as

accountants, lawyers, interior designers, stagers, general contractors and



The real estate business can be divided into six categories, each of which

contributes to the overall health and profitability of a company. These include

development, sales and marketing, lending, construction and investment, and

management of both residential and commercial property.

Development companies are in charge of acquiring raw land, zoning it for various

purposes, and building and renovating structures to sell or lease them to end users.

They make a profit by improving real estate and often work with construction

companies that build the actual structures. For more info


Sales and marketing companies team up with developers to sell the new products

through hired agents and create the necessary marketing materials. These

companies take a cut of the sales and are paid on commission for their efforts.

Lending real estate involves commercial banks and special government agencies

that lend money for construction projects, property purchases, or improvements.

These businesses rely on the fact that land and buildings are relatively easy to

appraise and are a stable form of investment.


Construction companies construct new properties and improve existing ones,

including homes and commercial buildings. They also perform the initial valuation

and prepare them for sale or leasing. Many of these companies have their own

estimating departments and may hire construction managers to oversee the project.

Investment real estate is the most common way for investors to generate a return

on their money. This includes homeownership, investing in rental property, and

house flipping. It can also include purchasing an undervalued property and

improving it to increase its value before reselling or renting it out.


Commercial real estate includes office buildings, strip malls, hotels and other

commercial structures. It can also include warehousing, factories, and other

industrial facilities. It is usually more highly regulated than residential real estate.

Many successful real estate businesses are founded on in-depth market research,

which helps identify specific market segments and demographics to target. Surveys,

focus groups, one-on-one interviews, and social media can help gather the

necessary data.


A real estate company can also benefit from regular bookkeeping and invoicing,

which will free up the owner’s time to focus on other aspects of the business. Many

real estate companies hire outside bookkeepers, paid hourly, to manage these

tasks. They must be knowledgeable about the tax laws and regulations that govern

their industry, and they should have experience working with real estate companies.

They should also be comfortable managing cash flow and interpreting financial

statements. If the bookkeeping and invoicing are not handled properly, a real estate

business can quickly run into trouble.